The life and times of Australia's Baby Boomer generation

Advertising in the Baby Boomer Years

Space does not permit us to recall every fascinating detail in the history of advertising and marketing in Australia during the Baby Boomer years. We have therefore focused upon some of the more memorable advertising campaigns of the late 20th century and the people who created them.

Graham Kennedy

During his 12 years as the host of In Melbourne Tonight in the 1960s/70s, Graham Kennedy was rightly dubbed the King of Australian television. Every aspect of the programme was a showcase for his sharp wit and spontaneous nature, including the advertising, which in those days were presented live, at least on In Melbourne Tonight. Kennedy was a person who deliberately pushed the boundaries of acceptability in a staid era. Drawing on his radio experience with Nicky (real name Clifford Nicholls Whitta) who had routinely "sent up" advertisers, Kennedy transformed the live commercials from what would have otherwise been dull pro-forma obligations into a unique comedic art form. Kennedy's signature style was to take a perfectly run-of-the mill TV script and turn it into a comedic send-up often lasting - much to the pleasure of agency and advertiser alike - into an extended and often irreverent spoof. On one famous occasion, a scheduled 20-second ad spot for an aspirin product was spun out into 33 minutes of improvised comedy. Television in this country had only just been born, and already the King was deconstructing it. He made an audience enjoy feeling foolish well before Dame Edna Everage made a career of it. Most cardinal of his sins, he was rude about the products he was endorsing. The blood would drain from the faces of Pelaco shirt-wearing executives and Pal dog food sales managers until they realised that instead of televisual suicide, this bug-eyed, skinny presenter was commercial gold.

Life. Be In It

In the mid-1970s, Phillip Adams of the Melbourne-based agency Monahan Dayman Adams (now Publicis Mojo) created what was to become the enduring Life. Be in it. campaign. The client - the Victorian Government - allowed the agency a generous budget of which TV production swallowed the lot, leaving little or nothing to spend with the commercial channels. Instead the agency would plead with the media moguls for community airtime. The idea was to create a message that asked the couch-potato TV viewer to, 'get up, turn off the telly and go for a walk' followed by a simple step-by-step instruction as to how to put one foot in front of the other until one was w-a-l-k-i-n-g. The Machiavellian media strategy was that the television executives would be so affronted by the request to show a commercial telling people to turn off their medium, they would refuse to show it. Whereupon the agency would wind up the PR machine and create controversy surrounding the refusal by the stations to play the ad, generating plenty of media coverage. It didn't quite work that way, rather, giving birth to the concept of creative free publicity. The television advertisements for the program are cartoons featuring people doing a wide range of activities, with a catchy tune "Be in it today, live more of your life". The main character is Norm, a middle aged man with a prominent beer belly, meant to represent a "normal" Australian bloke. The idea for Norm and the advertising came from Philip Adams and Alex Stitt; Stitt drew all the cartoons. 
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Cigarette Advertising

During the 1930s and 1940s, American tobacco companies paid literally thousands to get movie stars and sporting heros to endorse their brands. Even the chartoon characters, The Flintstones, flogged cirgarettes! During the 1970s in Australia, Australian actors featured heavily in brand promotions. Paul Hogan, who was one of the most popular comedians on TV at the time, advertised Winfield, Stuart Wagstaff and George (007) Lazenby promoted Benson & Hedges; Graham Kennedy pushed Wills Super Milds, Tony Barber appeared in Cambridge advertisements with his famous whistle; Frank Thring advertised Martins; George Mallaby and Gus Mercurio advertised Claridge; and Norman Gunston (the popular but farcically inept character played by actor Garry McDonald) endorsed Dukes.

Australian cigarette advertisers are no longer permitted to purchase advertising space in the electronic and print media for their products, but some of their advertising campaigns from yesteryear were among the most effective of their time. Rothmans' dominance as the market leader in the 1970s and 80s was due to the success of the Winfield brand, advertised in its early days by (and still associated with) actor and comedian Paul Hogan. So remarkable was the ascendancy of Winfield in the Australian market place, that its advertising campaign won peer awards. One advertising executive commented that 'For four years now I have given Winfield my vote as the most brilliant piece of Australian humorous communication I have ever seen'. The television commercials created by Sydney agency Hertz Walploe in the 1970s featured a series of amusing events that would happen to Hogan, who would always respond by saying "...anyhow" as he lit up a Winfield. Within two years of Hogan's first commercials, Winfield became the top selling cigarette in Australia. Winfield ads with the "...anyhow" slogan were a dominant part of the Australian landscape in the 1970s and 1980s. They were consequently a popular target for defacement by the BUGA UP (Billboard Utilising Graffitists Against Unhealthy Promotions) organisation who cleverly used graffiti to turn the "...anyhow" slogan around on the company to humorously convey the health risks associated with the product to the public. The slogan "...anyhow, have a Winfield " is still easily recalled today, even after cigarette advertising has long been banned in Australia.

Television personality Tony Barber is best known has the long time host of Channel Nine's "Sale of the Century". He had been cast as the whistler on a television commercial for Cambridge cigarettes. The commercial caught the public imagination, and more importantly the eye of Bruce Gyngell then directing the Network 7 Revolution. Gyngell proposed Tony as Host for the Grundy daytime show Temptation and his career really took off from there. Having previously hosted "Temptation" and "Family Feud", after an eleven year stint with "Sale", Tony moved onto "Jeopardy" and finally to the immensely popular "Wheel of Fortune". During the 1960s, before his days as a game show compere, Tony pursued his dreams in Sydney via Hotel Talent Quests, a regular gig as resident compere and vocalist at the legendary Spellsons Nitery in Pitt St. and a day job as an advertising executive.

Allan "Mo" Morris and Allan "Jo" Johnston

Tony Barber
Delvene Delaney promoting World Series Cricket

Mo and Jo

Most Australians have never heard of Allan "Mo" Morris and Allan "Jo" Johnston, but there wouldn't be a single Baby Boomer who hasn't purchased a product or a service as a result of hearing one of their commercials. When the pair began working together in their Melbourne advertising agency, whenever the phone range and the question, "Could I please speak to Allan" was asked, confusion reigned, as they were both called Allan. They solved the problem by referring to themselves as Mo (Morris) and Jo (Johnston) and calling their advertising agency Mojo. In their time, Mo and Jo created talkability by making advertising lines and their signature Mojo jingles part of the everyday vernacular with ads like "You oughta be congratulated" for Meadow Lea (which enraged certain feminists of the day) and "I feel like a Tooheys" (which had the dubious honour of being the most recalled jingle by Sydney primary schoolchildren). While Mo and Jo were considered individually brilliant, advertising observers agree their partnership lifted them to another level.
As one half of the legendary advertising partnership, Alan Morris, who died in 2007, age 64, carved out a reputation as having the nation's most recognisable advertising voice. His simple, catchy jingles and easy-to-listen-to voice have sold everything from Hungry Jacks Whoppers and Meadow Lea margarine (
You Ought to be Congratulated) to Tooheys Beer (I feel like a Tooheys) and World Series Cricket (Come on, Aussie, Come On). The song is now an anthem at any sporting event.
His collegues and peers believe advertising was in Mo's blood: his father, Carl, was the founder of USP Benson (now DDB). As a teen, Mo decided school was not for him, and found his way into the advertising industry via a stint at an agency in Canada. Having settled back in Australia, Mo found his partner across a bar in a Sydney pub as both pondered their dissatisfaction with working in a big agency. And so Mojo was formed.
When Johnston and Morris determined that people were sick of hearing about the health benefits of margarine, they sought a way to help their client, the Meadow Lea brand, capture a wider appeal. So they set out to find a word that rhymed with "polyunsaturated", and there weren't many on offer. End result of their efforts, though, is something most Australians won't forget; "You ought to be congratulated."
The Mojo agency was also instrumental in kick-starting the career of one of Australia's best-known larrikins, Paul Hogan, whom they dressed in a tuxedo to sell Winfield cigarettes. But their most famous advertisement featuring Paul Hogan was the 1980s 'shrimp on the barbie' campaign, designed to sell Australian tourism to America. After the Winfield ads made his one of the most recognisable faces on Australian television, Hogan regularly returned to the agency for a beer on a Friday evening despite his growing fame with his own television show.
When legendary Australian performer Peter Allen wrote his most famous tune "I Still Call Australia Home", he could never have imagined it would one day be the theme for one of the nation's most famous advertising campaigns. Mo and Jo came up with the idea to use the emotive Australian tune to sell airline tickets, and it was used successfully in Qantas advertisements for a number of years.
When Kerry Packer trying to attract crowds to his struggling
World Series Cricket, Hogan's manager and TV sidekick John Cornell, who was a partner in the cricket circus, sought out Mo and Jo. "The line had been 'Come see the white ball fly', but it was hopeless. The average crowd attendance was a few hundred," Mo's brother Don recalls. "Cornell said, 'Boys, rescue us.' Less than 24 hours later they gave him a recorded tape of Come on, Aussie, Come on, and the rest is history." More ...

"I Still Call Australia Home" - Qantas

Sally Williams - the Australian face of Brandpower

Mum's The Word

In 1963, Australia's first polyunsaturated margarine, Miracle, was launched and Sim Rubensohn of Hansen Rubensohn McCann Erickson was clever enough to turn the campaign into a war of words and ads between the margarine and butter manufacturers. He created a character called Mrs Jones who personified freedom of choice and a daily cult radio serial was written by Bryce Courtney and others called The Adventures of Smedley Strongheart promoting another brand, Eta Super Spread. The idea of using mums to sell products to mums was continued over the years with a variety of products. The theme was picked up again later with the creation of the character
Ripper Rita the Eta Eater, who sold us Eta margarine & peanut butter in the 1970s-1980s.
And who can forget
Mrs Marsh extolling the virtues of Colgate fluorigard, or Madge the Manicurist who promoted Palmolive's green dish washing detergent. Madge pre-soaked all her customer's fingernails in Palmolive's green dish washing detergent and advised them "Palmolive softens hands while you do the dishes." Madge's catchphrase was "You're soaking in it." The campaign, created by the Amercian Ted Bates Ad Agency in 1966, was popular around the world and used a different local actress to portray Madge. The formula of using a mum to sell products to mums is still being used today; Sally Williams has hosted the highly successful Australian Brandpower television commercials for some years, and there is nothing to indicate that the formula is reaching its use-by date. Sally is one of the highest paid, high profile faces on television.

Fast Food

In their commercials, US-based fast food giant McDonald's has always had local burger chain Hungry Jacks in their sights, and visa versa. Without direct references, each company's advertising is designed to counter the other. Hungry Jacks in particular has followed this line in their advertisement, using the slogan "The Burgers Are Better" - leaving little doubt as to who's burgers they are referring to. This theme is evident in their Bacon Double Cheese Burger Deluxe commercial, used to launch the product in the early 1980s. McDonald's were more subtle, adopting the slogan "Good Times, Great Taste" in the mid-1980s. Over the years, Hungry's slogans have included "It Takes Two Hands To Handle The Whopper" and "Have It Your Way".

While McDonald's and Hungry Jacks were busy chasing burger market share, local chain Red Rooster were jousting with US giant Kentucky Fried Chicken over the takeaway chicken market. The animated
Hugo & Holly KFC ad. was the first ever Kentucky Fried Chicken commercial to air in Australia, and remains one of their best. In 1989, KFC launched their "Can't Wait" advertising campain; Red Rooster responded with an campaign that, like Hungry Jacks, took a sly dig at the "other brand", by claiming that Red Rooster chicken "Tastes like chicken really should". KFC's response was a statement about Kentucky Fried Chicken, now marketed as KFC - "Can't Beat That Taste".
Other advertisements:
Hungry Jacks Country Chicken Deluxe | Hungry Jacks Whopper | McDonald's first ever TV commercial

Soft Drinks

The marketing of soft drinks has always been at the forefront of Australian advertising, particularly by the big three manufacturers - Coca-Cola, Pepsi and Cadbury-Schweppes - in their battle for an increase in market share. Coca-Cola has always prided itself in being a leader in terms of its innovative marketing, and during the Baby Boomer years used a variety of slogans and associated images to promote its product. In 1952, we were told "What you want is a Coke"; by 1956 the message had changed to "Coca-Cola makes good things taste better". In 1957 the slogan was "Sign of good taste"; a year later it was "The cold, crisp taste of Coke" and in the summer of 1959, we were encouraged to "Be really refreshed" with King size Coca-Cola. In 1963, Coca-Cola hit paydirt with the slogan "Things go better with Coke". This theme was used in conjuction with a variety of images, including hang gliding, surfing and rolling along the beach in a giant transparent beach ball, the theme remaining unchanged until 1970.
As the decade turned, the world's most popular drink began being marketed as "the real thing". A year later, The New Seekers recorded their a theme song, "
I'd like to buy the world a Coke, which incorporated the line "It's the real thing" from the previous year's advertising, and used the song's title as its 1971 slogan. The song was so popular, it was reworked and released as a single and made it into top ten record charts around the world. In 1976, a new slogan, "Coke Adds Life", was introduced, and in 1982, that was replaced by "Coke is it". The message in 1990 was changed to "Can't Beat It", followed by the simple "Always Coca-Cola", which seems to say it all. Coca-Cola radio advertisements by celebrities | Diet Coke 1980s commercial | Coke Bubbles | Coke And A SmileHistory of Coca-Cola advertising
Australian celebrities who have lent their names, faces and voices to promote Coca-Cola include John Farnham, Kate Ceberano, Elle Macpherson, Kylie Minogue, John Alexander, Glen Shorrock, Prue Acton, Fiona McDonald, Alyce Platt, Lorry D'Ercole, Bruce Samazan, Kelly Hoggett (from Teen Queens) and Cameron Daddo, Melissa Bell and Alison Brahe.
Schweppes took on the giant Coca-cola in 1975 when it launched its own cola product called Export Cola.
The advertisement which launched it featured made famous Australians of the time, including Prime Minister Gough Whitman, cricketer Jeff Thompson and three members of the legendary 70s group The Skyhooks' Bongo, Red and Shirl. Export Cola continued to be sold until the mid 1990s when Schweppes obtained a license to produce Pepsi products in Australia. Export Cola's catchphrases included "Its not the Taste, It's the Lifestyle"; "It's not the Quality, It's the Quantity" and "Export: The Choice of a New Generation".
It was in the television advertisements that launched Tab low calorie cola in Australia that the then 17-year old Elle Macpherson first began turning heads. In the ads, as Elle walks across the beach in a red bikini with her can of Tab, a man is caught staring at her by the lady he is with. She then dumps a cooler filled with water on him in retaliation, but quickly forgives him and they share a loving embrace. The advertisement made Elle a household name; every male in the country fell in love with her. The whole country claimed her as our own, and as a result of her statuesque appearance on the ad, was dubbed The Body.
View the advertisement

Hey, Charger!

In motoring circles back in 1965, Valiant stood for performance. By 1971, the car was seen as just another conservative, staid family sedan. Just as the American 340 Duster's superb performance failed to impress Americans, the performance of the Valiant 265 Pacer failed to stir Australians. Enter the Charger. A number of factors contributed to the Valiant Charger being an instant hit with motorists. It was a good looking vehicle that had been introduced at just the right time, and it was marketed superbly by Chrysler. Their campaign was centred around a series of TV commercials featured the young adults at whom it was targeted, shouting "Hey, Charger!" when one drove by and giving the two-finger 'V-for-Victory' sign to the driver. The advertisements were a big hit and made the cars instantly recognisable on the streets - everywhere they went, people would recognise them and give the 'V-for-Victory" sign and shout "Hey, Charger!". It was a lot of fun at the time and gave owners a real buzz as the centre of attention. The slogan stuck and became somewhat of a cliché that haunts today's owners.

View "Hey Charger" commercial


Ansett air hostess of the 1960s, Carmel Flint
TAA Advertising
Susan Jones promotional record
Ansett ANA logo

During the 1960s/70s, Australia's two domestic airlines - Trans Australia Airlines (TAA) and Ansett Airlines of Australia - took different tacks to reel in customers with their advertising. Ansett focused on destinations, while TAA built their marketing campaigns around their friendliness. Their slogan was "TAA The Friendly Way", their logo was the smiling face of a TAA air hostess. In 1967, TAA decided to put a real face to their slogan, and did so via a new ad. campaign about a fictitious young woman named Susan Jones. Future film composer Peter Best (Barry McKenzie, Crocodile Dundee) wrote a song, which was recorded by four artists and released as an 45rpm EP record. One of the artists who recorded the song was the then unknown 18-year old Johnny Farnham, who at the time was a plumber's apprentice by day and lead singer of the Melbourne rock band, Strings Unimited, after hours. Darryl Sambell, the South Australian based manager of Adelaide singer Bev Harrell, had just become his manager when the advertising campaign was being put together and Sambell successfully lobbied for Farnham to be one of the four singers on the EP. Farnham's version of the song was chosen for the advertisement, and it was not long before everyone began asking who the singer was. Its success led to Farnham being signed by the prestigious EMI recording label in September 1967. Within two months, Farham had recorded and released his first single, "Sadie (The Cleaning Lady)", which became an instant hit. He recorded another song which was used in TAA's advertisements during the following year - "You'll Get A Little More The Friendly Way". In the 1970s, TAA used a lyric-modified version of the hit song, "Up, Up And Away", for their media campaigns. Later that decade, the airline adopted a new slogan - "Our TAA".
Other advertisements: Ansett "Reach For The Stars" advertisement 1990 | Ansett "We Love Sport" advertisement 2000 | Ansett's last commercial, the "Absolutely" advertisement (2001) featuring Vanessa Amorosi

Louie The Fly

In 1957, the manufacturers of Mortein inspect spray were looking for an advertising campaign that would demonstrate the efectiveness of their product, but without showing real flies crawling over food and babies' bedclothes, which would certainly disgust audiences. Advertising whiz Bill Graham had the perfect solution, an animated fly character called Louie whose behaviour conveyed the same point without giving the same offence. Further, Louie was given an engaging, roguish personality. He is doomed to get his comeuppance, but he always manages to reappear in the next ad. This might explain some of his continued success: in a sense, the consumer is not involved in killing, and yet at the same time can see that Mortein is effective in removing the 'mighty unclean' Louie. His occasional appearances since the first advertisement in 1957 seem hardly sufficient to explain his huge success and popularity, but huge it is. Well over 90% of Australians recognise Louie and know the 'Louie the Fly' jingle, and - which is more important - associate both the character and the jingle with Mortein.

1960s commercial
(Louie The Fly); Rat Kill commercial; 1990 commercial | More ...

TV commercials of yesteryear:

1960s: Kodak Instamatic Camera 1965 | Cadbury Flake 1969 | Coca-Cola 1969 | Salada Crackers 1968 | Mortein (Louie The Fly) | Decimal Currency 1965 | Morris Mini 850 1966 | Morris Mini Minor 1961 | Morris Mini 850 1962 | Winston cigarettes, featuring The Flintstones | Goodyear Tyres | Kelloggs featuring The Monkees | Volkswagen 1962 | Flash cleaner | Players cigarettes | Persil washing powder | The Milky Bar kid 1961 | Tarax 1964 | Caltex service starring Sabrina | Uncle Doug's World of Sport live advertisements | Forty years of television commercials | Aeroplane Jelly (1959) | Coca-Cola (King size Coke) 1959 | Fry's Turkish Delight    

 1970s: Cadbury Flake | Ford Falcon 1970s "Homicide" commercial | OTC "Memories" | Fanta; Fancy Nancy featuring Johnny Farnham and Anne (Louise) Lambert ("Picnic At Hanging Rock") | Hey Charger | Uncle Sam Deodorant | Uncle Sam's Miracle Hair Shampoo | TAB 1979 featuring Elle MacPherson | Lime Fresh | Kit Kat 1979 | Just Jeans 1979 | Monbulk Jams 1979 | Risa-A-Riso 1979 | Decore 1979 (Wow, Look at me now) | Lipton Tea (jigglers/danglers 1979 | Razza Matazz 1978 | Katies 1979 | Coffee Mate 1979 | Harris Tea 1979 | Palmolive (US version) | Big M Milk 1976 | Holden (Football, Meat Pies etc) | Holden Kingswood 1970 | Holden Kingswood HX (What A Car) | Ford Falcon XB Hardtop | Ford cars (various models) | Eta 5-Star Margarine | Colgate Fluorigard (Mrs Marsh) | Colgate Fluorigard | Coles Variety Stores 1976 | It's Time Labor Party (right) | Cadbury Chunky Bar, featuring Elton John | Cottees Fruit Snacks | Channel 9 ID (Still The One) | Get The Channel 9 Feeling; Moomba Feeling with John Farnham 1972 | Eveready Batteries | Big O Orange Juice |  Edgell canned vegetables | Bushells Tea with John Farnham | Life. Be In It 1975 (Have a go) | Hungry Jacks (Webster) | Cadburys Crunchie; That Friday Feeling | Fry's Turkish Delight 1984 |   

Weet-Bix (Aussie Kids) 1985 | Weet-Bix extended (Aussie Kids) 1987 | Telecom Network | Tampax starring Naomi Watts | Channel 9 station ID 1981; 1987 | Cadbury Flake | American Express (Mr Wong) | Bonds Gotchas 1981 | Walpamur Paint 1980 (Go Bananas) | Myer Is Fashion 1981 | Fresh Up 1985 | Windsor Smith shoes 1985 | Allowrie Butter 1986 | Pascal Jellybeans 1987 | Telecom 1985 | Macleans 1981 (Are Your Macleans Showing?) | Minties 1985 | Qantas 1981 | Minolta 1981 | Kentucky Fried Chicken 1981 | BMX Star 1981 | Coca-Cola featuring Glenn Shorrock 1981 | Mars Bar 1981 | Sussan 1981 (This Goes With This) | Free And Lovely 1980 | Chimers 1980Agree Shampoo 1981 | VYI 1980 (Who's that behind those VYIs) | Gillette Swivel 1980 | Pea-Beau 1980 (Hit 'em with the old Pea-Beau) | Nestles Crunch 1980 | Army Reserve 1980 (1812 Overture) | Streets Rolly pops 1982 | Tip Top English Muffins 1984 | Allen's Butter-Menthols 1984 | Goodyear 1985 (with a young Ray Meagher, Home & Away) | Smiths Potato Chips 1986 | Tia Maria 1986 | Kool Mints 1985 | Do The Right Thing 1986 | Hole Proof No Knickers 1985 | Eta Mayonnaise 1982 | Excel Pet 1981 | Snickers Bar 1980 | Lindeman's Wines 1980 | Holden Commodore 1981 | Holden Commodore 1987 | Aim Toothpaste | Cottees Cordial | Australia with Paul Hogan | Sexy Nix 1981 | VB Victoria Bitter 1984 | VB Victoria Bitter 1980 | Tooheys Country Special Beer | Cherry Ripe | Juicy Fruit | Bonds (It's got to be Bonds) | Hanimex Pocket Camera 1981, featuring Graham Kennedy | Early 1988 commercials compilation | Mid 1988 commercials compilation | Commodore 64 1983 | Carton Beer (A big ad) | Kettle Chips | Harpic Toilet Cleanser | Picnic bar 1983 | Cadbury Roses 1987 | Cadbury Whip 1982 | Dick Smith Electronics 1982 | Ovaltine 1983 | Chum Dog Food | Solo Drink 1986 | Lifesavers 1984 | Coca-Cola 1987, Max Headroom | Nutri-Grain 1984, Grant Kenny | Soup In A Cup (Lots-a-Noodles) 1984 | Kelloggs Corn Flakes 1987 | Reach toothbrush 1988 | Coon Cheese 1987 | Bacardi Rum 1988 | Channel 7 station ID 1986 | Channel 7 "Let's Celebrate '88" | Ford Cortina 1982 | NSW Lotteries (Mojo Simgers, When I Win The Lottery) | Kelvinator refrigerator, with Dick Emery | Ally Pink salmon | Cuddly washing liquid 1986 | Dynamo detergent | Mazda RX7 | Mazda 323 1983 | Toyota Corolla 1984 demonstation sale | Toyota Corona | Mitsubishi Colt 1984 | Holden Camira | Nissan Urvan | Subaru Leone | Australian Woman's Weekly 1983 | Akai VCR | Sydney Centrepoint Tower | Moove Milk | Levi's Jeans | Scotch Tape | West End XXX Beer | Schweppes mixers | Bega Supa Slices 1984 | Lucky Dog 1984 | Taurina Spa, with Elle MacPherson | Solo Lemon Lime | British Airways with Barry Crocker | Turtle car wax | Cat Chow |  Australian Made 1981 | Meadow Lea margarine (you ought to be congratulated) | Dulux, with Larry Pickering | Aero Bar 1984

Cougar Bourbon 2003 | Crunchie starring Naomi Watts | Lamb Roast starring Naomi WattsAnsett "Reach For The Stars" 1990 | Rolo 1992 | Magnum Ice Cream 1992 | Pasta For One 1992 | Sultana Bran send-up | Bikini Cricket | Toyota Landcruiser 1990 | Toyota HiLux | Tooheys (Just Help Yourself) | Qantas (I Still Call Australia Home) 1997; 1998; 1999| Hahn Beer - Venice; Heart; Jacuzzi; Pool; We Put The Taste In Beer | Yellow Pages (Not happy, Jan) | Telstra (I Am Australian) | Telstra Broadband (Great Wall of China) | Optus (Simple Life) | Inghams | Kelloggs All-Bran Fruit'n'oats 1990 | Uncle Toby's Oats | Yellow Pages - Goggomobil (not the Daf) | Channel 9 station ID 1994 | Kodak disposable cameras | Suzuki Vitara | Sorbent (folder or scruncher) | Peters Drumstick |Tooheys Extra Dry (catapult); Extra Dry (plants); Extra Dry (Stolen Glasses); It's All Good; What Mates Do; Street Party; Micro Guys | Carlton Draught Flashdance; A Big Ad; Shed; Made from Beer (comedy) | Hungry Jacks (MoJo) I Love A Whopper; Jack & Jill Value Meal | John West Salmon send-up | Agfa | Pepsi with Kylie Minogue

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Baby Boomer Central is published by Australia On CD. © Stephen Yarrow, 2010.